Content Creation / Strategy / Management
Social Media Management for an Artist-run Gallery.
The United Nations Population Fund (UNFPA) aims to enhance global reproductive and maternal health by improving internal knowledge management practices and supporting colleagues worldwide in accessing, applying, and sharing vital information.
Industry
Contemporary Art
Team
Marissa [Artist Lead], Maaike [Brand Design]
Deliverables
On-going Content Creation
Problem Statement
How can we build a culture of learning and sharing to advance the UNFPA agenda?
The United Nations Population Fund (UNFPA) sought the expertise of Kreatives, a creative agency, to address challenges in knowledge management. Despite its global reach, UNFPA required external assistance to understand and enhance internal knowledge-sharing practices thoroughly. We provided fresh perspectives and qualitative research to better understand the dissemination and application of crucial information within UNFPA's operations.
Findings
Understanding the Journey.
Through comprehensive user interviews, we explored how UNFPA approaches internal information sharing. We then translated these insights into a journey map, identifying key moments and pain points within the knowledge management process. This approach enabled us to uncover opportunities to enhance the learning experience for UNFPA colleagues.
Total Participants: 14 people
User Groups: Country, Regional and Headquarters
Phases: Seeking, Applying, and Sharing Knowledge
Journey Map (click for a closer look)
Presentation & Report
Design & Illustration
Findings were then translated into a comprehensive report and presentation for delivery to the client. Working closely with a graphic designer, we created original icons and illustrations to help guide the reader through the document and tell the stories of those we interviewed.
Report Illustrations
by Madelynn Romano
Outcome
