The StoryA chocolate maker in Seattle wanted packaging that would delight if discovered by chance and still be simple enough to produce in small batches from a home studio.
The SolutionA playful character that brings the Moon Bar name to life, paired with a softly glowing color palette inspired by the aurora borealis.
The design balances charm and clarity, with a system that’s easy to assemble but still feels considered, like a small object with its own personality.
The ResultUsing a custom character gives the packaging a sense of delight and magic to the bars, making them feel more special, giftable, and alive.
Client
Kate Benton
Year
2024
Industry
Functional Wellness/Psychoactives