Chocolate Bar Packaging for a Seattle-based maker.
Packaging Design / Character Illustration / Branding
The Ask
Transform Moon Bar from simple gold foil into something a little more enchanting. We wanted packaging that felt worthy of gifting, displaying at fairs and retreats, or something that would delight if discovered by chance. It needed to clearly show what it was, feel elevated, and still be simple enough to produce in small batches from a home studio.
The Solution
A playful character that brings the Moon Bar name to life, paired with a softly glowing color palette inspired by the aurora borealis. The design balances charm and clarity, with a system that’s easy to assemble but still feels considered, like a small object with its own personality.
The Result
The packaging adds a sense of delight and magic to the bars, making them feel more special, more giftable, and more alive. It has elevated our little brand, giving us a sense of pride in selling and sharing the product, while adding a layer of fun and delight to the overall experience.
